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Bold, unconventional and unapologetic, TRIBUS challenges you to change your perception of time. The brand's founding trio - Jonathon, James and Jake Ward (the sons of famous watchmaker Christopher Ward) - didn’t want TRIBUS to be just another bland watch brand, so they rejected the magnolia of the Swiss watch industry for full-on Technicolor. Hand-built in Lugano, Switzerland, all TRIBUS watches feature Swiss-made cases and COSC-certified movements, placing them in the top 6% of all Swiss watches for accuracy. But function is nothing without form. With a distinctive modern-retro aesthetic, plus a variety of vivid dial colours, each TRIBUS is made to stand out. All you need to do is find the one that embodies you.